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Posts from the ‘Technology Implementation & Systems Integration’ Category

Testing Made Simple: 5 Steps to Apply the Scientific Method to Process and Application Development

Discussion
Crash Test Dummies

It’s easy to get swept up in the thrills of new product development and forget that oh-so-essential step: testing.

Testing Equals Confidence

Until you test, your idea is simply that – an idea. Use tests to validate not just the abilities and limits of your product, but the experiences and benefits that your customers can expect.

Failing to Test is Risky

Quality is EVERYBODY’S responsibility. Failing to test can result in a product that:

  • … does not meet customer needs, driving market share to your competitors
  • … does not honor business rules, creating havoc when trying to integrate with existing business processes
  • … does not perform a duty at a rate that is satisfying to customers, causing poor customer reviews of your product
  • … breaks after each new release, leaving customers with an impression that your product is of lesser quality than competitors

 

Scientists recording data in laboratory

The ABCs of Testing (a.k.a. The Scientific Method)

Project teams both large and small have room for testing, and we can keep it simple, yet effective. Here’s a quick way to apply the scientific method in process and application development to ensure your product is both testable and tested:

  1. REQUIREMENTS: Declare your problem statement

Propose the process or application by creating a list of ideas that will make it successful.

  1. TEST STRATEGY: Form a hypothesis

Determine how to test the proposed process or application, how to measure if it is complete or not, and document these hypotheses.

  1. TEST PLAN: Design the experiment

Determine how to create the proposed process or application in a way that can be measured, and write down the specific measures success and failure.

  1. RESULTS: Collect and analyze data

Build and test the process or application, measuring and documenting performance according to the test plan.

  1. QUALITY REVIEW: Draw Conclusions

Determine if the process or application met the list of requirements created in the first step.

 

Test, Retest, Repeat

Plan, schedule, budget, but most importantly perform testing to ensure the best experience for people that use your product or service.

 

Ready to test and looking for tools to help document your test plan? Here are three ideas:

 

Talk to your target customer and start by asking them how your design makes them feel

Discussion

We have noticed a distinct trend with our clients, business partners, and colleagues; while many of them talk the talk of a design approach centered on customer requirements, most skip the step of asking their customers, taking the path of “I already know” and “if we build it, it will be awesome, and they will come.” If IBM’s move to a Design Centered Strategy is any indication of the popularity of a design-centric approach, then why are so many businesses from startups to public companies paying lip service to design first, but not actually doing it?

This position is not without some justification; customers willing to talk with you are likely to be more amenable to your offering and provide you with a “warm fuzzy” response to any product that you show them. While participating in an alpha testing program for Tamr Catalog, their UX designer didn’t just ask about functionality. In fact, their first question about a prototype was, “How does this make you feel?”.

It truly altered the way I was thinking about the design I was looking at. Instead of focusing on does it have feature a or b, I was now thinking about how the design felt a little cold and “all business,” I was confused about what unlabeled icons meant, and I wasn’t sure what to do first.

And all of this happened in a few short Google video chats, each less than 30 minutes. While they did ask about my requirements, they did so within a lean, design-centric framework, also asking indirect questions to help uncover true pain points.

Don’t be constrained by your existing business model, naysayers that refuse to acknowledge the value of early customer feedback, or doing just good enough.  Talk to your target customers to understand the key features that they want.