May 6th, 2013
Seabeck Systems, LLC
Short answer: because you want to understand company performance.
A BI program may include some reports, but it is not reporting–BI is intelligent information. Manual reporting processes are inefficient for gathering, compiling, and producing actionable information, and can produce inconsistent and often unverifiable information. I.e. if the numbers don’t match among reports or departments, then one, some, or possibly all results are incorrect. (We don’t like numbers that don’t match – we like our data real and verifiable.)
BI has the capacity to deliver company-wide concurrency and integration of measurements. A successful BI program begins with creating a model of existing business data and processes, and understanding what your company wants to measure. Next, you can leverage your BI platform to ensure all departments have a common, consistent, and readily available dataset for queries, reports, and analysis.
In the words of Stephen R. Covey: Begin with the End in Mind. If you’re asking yourself, “Why BI?” consider: “What do I want to measure?”
Got more questions? Try the BI Basics index, or share your questions in the comments.